DURATION: 10 weeks
PRODUCT: Short-term and long-term recommendations for Scratch Goods to integrate into their business strategy.
PURPOSE: Ensure design value as a strategic business asset through creative methods and research to develop key concepts that address issues the business is facing.
LEARNING OUTCOMES:
Assess company business scope and competition
Conduct and lead two facilitation sessions with business stakeholder(s) - Brand Diagnostic + Co-Creation Workshop
Lead teams in the envisioning of new ideas and solutions by developing skills in framing, imaging and group interaction
Determine brand essence, uniqueness, and issues
Analyze workshops to develop insights and identify opportunities
View all methods in detail in full process book
View all facilitation methods + insights in detail in full process book
View all facilitation methods + insights in detail in full process book
View suggestions per opportunity in detail in full process book
Takeaways:
My biggest takeaway from this project was practicing design thinking and conceptualization outside of a studio setting. I approached a brand I knew very little about, employed research techniques and creative methods to extract as much information as I could, and then utilized insights to develop a strategy for improvement.
Working with non-design people in a creative mode allowed me to press play on the leadership skills I have been building, learn how to explain facilitation methods to those outside of the design world, and generate ideas in collaboration with people from different backgrounds.